Our Capabilities

Renoir Avanza has established a reputation as the leading B2B2C sales expert

Our business is to create solutions for our clients that will, through retail, increase their brands’ sell out, market share & volume

We do this by designing and implementing sustainable programmes and activities with our clients; driving all-in-one sales solutions

B2B2C Sales Process

All consumer goods brands will have a B2B2C sales process similar to this; this is the key focus area of our expertise:

INDUSTRY BENCHMARKING (SWOT)

Field survey and deep dive analytical study as perceived by retail customers, establishing ranking and performance gaps versus competitors, across product, price, margin, incentives, service, systems and processes

SALES OPTIMISATION MAPPING / VISUAL & DATA ANALYSTICS

Using the latest interactive data visualisation software, retail mapping and geo-tagging, to identify actionable sales and marketing activities to drive retention, sales growth and acquisition strategies

SALES TEAM EFFECTIVENESS

Optimising efficiency and cost, whilst ensuring highly trained and engaged sales personnel provide competitive advantage via quality account management, that drives growth through the sales and distribution channel

DISTRIBUTOR PERFORMANCE MANAGEMENT

Driving a sell-out focused, performance measured, sales and marketing partnership that goes beyond traditional logistics arrangements, to grow sales and market share together

NEW OUTLET PENETRATION

Identifying and qualifying new outlet opportunities for penetration and growth, usually in conjunction with sales optimisation mapping and retail brand advocacy solutions

MERCHANDISING & IN-STORE BRAND IMAGE

Increases outlet merchandising strength, through volume and usage effectiveness by creating motivation to maintain new and existing POSM and stock displays

RETAIL ENGAGEMENT SOLUTION

Engaging and interacting directly with retail owners and frontliners through social media platforms or similar, to grow brand affinity and win hearts and minds, usually along with learn a to earn solution

LEARN-TO-EARN WITH UNIQUE SELLING POINTS

Provides usable training, knowledge and motivation for retail owners and frontliners, to improve end consumer sales interaction and use the products unique selling points to boost a sell-out push

RETAIL BRAND ADVOCACY TO DRIVE SALES & MARKET SHARE

Directly increases sell out from the outlet by motivating the frontliner to choose your brand above the competition; driving up sales volume and market share